It was impossible for me to resist a mascara that could potentially improve the health of my lashes. I got lucky in that department – my lashes are full and long – and I would prefer to keep it that way, thank you very much! The Mascara by Cle de Peau Beaute contains the exclusive Cle de Peau Beaute advanced moisturizing ingredient, Hydro-Wrap Complex, and Argan Tree Oil to promote lash health through hydration and smooth application. I definitely do not get that “crispy” feel to my lashes that can occur with other formula. There is no tugging required to remove mascara. At the same time, the mascara has massive staying power. I have not noticed one speck of stray color below my eyes. An added bonus is the large brush that makes coating the lashes almost fool-proof. The effect is natural – you won’t get the mega-watt, false lash look. But for day wear or when you would like to be a little more understated, this mascara is genius.