I’m always fascinated by the evolution of skin care and makeup over the years. Especially interesting are products that consistently remain part of women’s routines. And today is a good day for a little nostalgia. It is a Monday after all and I’m t-minus four days till my birthday. Speaking of birthdays, one of my favorite companies is celebrating a whopper. Shiseido is celebrating its 140th anniversary this year! And they are throwing quite a party.
First, on facebook, Shiseido has launched a virtual Wishing Tree. You can make a “wish for the world” and for every 140 wishes made, Shiseido will plant a Cherry Blossom tree in collaboration with the New York Restoration Project (NYRP). Click here to participate. Secondly, Shiseido is honoring its first-ever cosmetic product – Eudermine – with a re-launch in its original packaging from over 100 years ago.
Having a bottle of Eudermine in its original 1897 packaging on your vanity is like having a historical piece of artwork in your home. Not to mention, I love using it every evening. It is termed an essence or softening lotion, designed to be used kind of like a toner. It is nimble, adjusting your skin for changes in temperature and humidity, keeping skin balanced. It very gently smooths and primes skin for hydration. It is great first step after cleansing to prep the skin for treatment and remove the last bit of grime. As per instructions, I swipe it on with a cotton pad.
And the party doesn’t stop there. If you purchase Eudermine on shiseido.com, you’ll receive special Limited Edition Blotting Papers. The outer carton of this exclusive Shiseido.com gift showcases an illustration by Ayao Yamana, a legendary Shiseido designer from the 60s and 70s. Or, if you are feeling lucky, enter to win a bottle of Eudermine using the widget below. (US only, please)