I love a gadget. Any gadget. My iPad is basically a family member. So when tech and beauty meet, I notice. And this one is truly a midwest discovery. Pure Illumination was created out of a quest to cure dry lips. But as the developed their product, they came up with the genius idea to afix a LED light in the applicator and the side mirror on the tube. I happened to be a dark dinner with my blond bombshell friend when she whipped out her beacon of beauty. No light or mirror necessary – she had that lipgloss reapplied perfectly and was back to sipping wine in no time. So many of my Tulsa friends were pulling out these futuristic, lighted lip balms, that I had to track one down.
I’ve been rocking a nude lip and inky black eyes lately, so I was keen to pick up Pure Illumination in Hillbilly Rockstar (told you this was a midwest discovery). The shiny shimmer shade is a mocha nude with a peppermint scent. The finish is shiny and wet with normal gloss staying power. Jojoba oil, almond oil and vitamin E hydrate and moisturize.
I also have been trying out their Lip Plumper (also has the LED light) in clear. Like other lip plumpers, this uses a vasodilator, causing a little tingling while it increases blood flow to the area. While it is a little odd, it isn’t irritating or uncomfortable in the least. The plumper also contains Jojoba Oil or Vitamin E. This moisturizing duo is effective for improving hydration and obtaining soft lips.
And in true midwest fashion, made in the U.S.A.. You can purchase the lip gloss and lip plumper at purecosmetics.com.