Nothing like diving into a new brand with their latest and greatest (this is the brand’s first product review on the blog!). I’ve always been super impressed with MAKE UP FOR EVER’s High Definition Foundation – I’ve used it at a couple special events and found it stays put and photographs beautifully. The new Pro Finish Multi-Use Powder Foundation has that same beautiful finish with the flexibility of a wet or dry application and a compact that makes on-the-go application a breeze.
MAKE UP FOR EVER Creator and Artistic Director Dany Sanz tested 70 formulations before finding the perfect performance. No wonder that she managed to come up with something that has flexible coverage and finish. Not to mention the ability to last throughout the day.
A Vegetal Lecithin coats the pigment, allowing it to stay on skin effectively. Silica and Sericite powders give that radiant finish with soft focus effect. And Ximenia Oil and Aloe Vera nourish the skin. Because there is less talc, you don’t get that chalky, cakey finish I find in so many powder foundations.
For a black tie event on Saturday, I applied the foundation dry for a matte finish and full coverage. I used the Urban Decay Good Karma Optical Blurring Brush. The result was a natural looking, complete coverage with matte (but not too matte) finish. While it didn’t have the glow of my other favorite liquid foundations, I liked the effect paired with a simple eye and red lip. I also appreciated the flexibility with coverage so I could build on my nose to cover the redness but still remain fairly sheer on my cheeks and forehead.
This morning, I wanted more of a sheer and satin finish. I used the included sponge – got it wet and rung out the excess water. Picking up a bit of the powder, I swiped and blended from the center of my face outward. The effect is not unlike a tinted moisturizer with maybe just a kick more coverage. Again, you can build coverage where you need it. I don’t get quite as much staying power with this kind of application, but it is such a breeze to throw this compact in your purse for needed touch ups.
The foundation comes in an impressive 25 shades covering the spectrum. Overall, I admit to being a bit of a convert. While I would have said before I always prefer a liquid foundation, MAKE UP FOR EVER has come up with a powder version that offers tons of flexibility with a silky, ready-for-photos effect that I can’t resist.