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Brand Spotlight: BeautyCounter

by Lindsay on January 14, 2014

in bath and body, lips, skin-care

Brand Spotlight: BeautyCounter on Belle Belle Beauty

You might have noticed some Beautycounter goodies sprinkled through recent posts (here and here). This unique brand really swept me off my feet. And not just because their products are beautiful. But also because of what Beautycounter is all about. If there is a major trend in beauty these days, it has to be an interest in ingredients and the safety of products we use on our face and body.

Beautycounter founder, Gregg Renfrew, was inspired by a documentary about the way our health is impacted by the environment. Our largest organ, our skin, is capable of ingesting and absorbing everything we use in our beauty routine. She asked herself “shouldn’t these products be safe?”. After seeing a void in the market, Renfrew founded Beautycounter, a luxury line full of products that are free of phthalates, sulfates, parabens, polyethylene glycol, and the 1,300 ingredients banned in the E.U. (safety standards there are far more strict than here in the US).

The products are largely oil-based, often instilling fear in my friends with more oily or combo complexions. Let me assure you, Renfrew banded together chemists to create natural formulas chock full of oils that won’t clog pores, but actually leave skin more balanced and radiant. Their signature product is the Lustro Face Oils, available in three formulas. I’ve been using Lustro Face Oil 3 (Ylang-Ylang & Chamomile). These three formulas, as far as I can tell, vary only in scent. The moisture is high-powered and leaves my face radiant but not irritated. The formula is nine essential oils – simplicity at its best.

If you are a regular reader, you know I am a body oil fanatic. Naturally, I had to get my paws on the Lustro Body Oil – I’ve been testing the Rosemary & Citrus scent. This is also simplicity at its best, derived from only oils. The scent is very slight and the oil absorbs quickly. I’ve found that oils tend to “seal in” moisture a little better than lotions and creams during this ultra-dry winter weather. 

Last, but certainly not least are the Lip Sheers. I’ve been testing the Petal shade and have found it to be ultra-sheer despite the brilliant pink appearance in the tube. While it is sheer, I do get a healthy “sheen” that hydrates but without the weight of a balm. I cannot detect any scent, but there is just a smidge of vanilla planifolia according to the website. Again, you have the natural ingredients and don’t worry… you won’t find any parabens, phthalates, synethetic fragrances, PEGs or SLS in this lipstick.

Beautycounter is focused on education and transparency. They use a direct-selling method like Avon and Mary Kay. My friend, Whitney, introduced me to the line and she is a wealth of knowledge. If you are interested in trying out any of these products, I encourage you to reach out to her. You can find her on twitter here and get in touch via this page. She’s fun to talk to, low pressure and a fellow beauty junkie!

AN EDITORIAL SAMPLE MAY HAVE BEEN PROVIDED BY THE COMPANY AND EVALUATED TO DETERMINE OUR OPINION OF THE PRODUCT IN THIS POST. PLEASE SEE THE DISCLOSURES PAGE FOR FURTHER INFORMATION REGARDING OUR POLICIES FOR USING EDITORIAL SAMPLES.

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