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Brand Spotlight: Taya

by Lindsay on January 3, 2014

in hair

Brand Spotlight: Taya on Belle Belle Beauty

This little indie brand really channels the rainforest into their hair products. Using the botanicals found in her native Venezuela, Patricia Velasquez was inspired by her Wayúu heritage. The Wayúu are an ancient and indigenous people of the La Guajira Peninsula straddling the Venezuela-Colombia border on the Caribbean Sea. Using these raw and unprocessed materials lends to unique results-oriented formulas.

While Taya offers masks, styling products, shampoo, condition and tools, I focused on trying out their Amazon White Clay Thickening collection. My hair is fine, but I have a lot of it. While I have mastered achieving the sleek blowout, it lacks hold and volume. Using this collection over the last couple of months, I’ve managed to infuse my hair with a rich thickness.

Amazon White clay is rich in mineral salts, helping clean the hair and scalp and eliminate toxins. The minerals (iron, potassium, calcium, and sulfur) super-power clay, allowing it to absorb organic materials.  Croton Lechleri Resin, derived from the Croton Lechleri Tree, is a dark red sap that provides thickness by expanding the hair cuticle. Lastly, Raw Avocado Oil conditions and nourishes, preventing breakage.

Some of my favorite products from the collection: Amazon White Clay Shampoo and Conditioner, Leave-In Mist, and Thickening Hair Spray.

All TAYA products are formulated free of sulfates, parabens, animal products, and animal testing. All botanicals are sourced through sustainable programs and are free of agrochemical agents or genetically modified elements. Available at tayabeauty.com.

AN EDITORIAL SAMPLE MAY HAVE BEEN PROVIDED BY THE COMPANY AND EVALUATED TO DETERMINE OUR OPINION OF THE PRODUCT IN THIS POST. PLEASE SEE THE DISCLOSURES PAGE FOR FURTHER INFORMATION REGARDING OUR POLICIES FOR USING EDITORIAL SAMPLES.

{ 1 comment… read it below or add one }

Fashion Follows Her January 5, 2014 at 4:54 pm

Always keen to try new hair products, thanks for the tip off!

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