I admit… it was the fact that Jennifer Aniston became spokesperson and part owner of Living Proof that I finially bit the bullet and tried their products. I am such a sucker for celebrity endorsements. But this wasn’t just an endorsement. Jennifer has purchased a partnership in the company and will be taking an active role as product creator.
I picked up the Living proof® ‘No Frizz Discovery’ Set from Nordstrom to get a sense of the products. They also have “restore” and “full” product lines, but frizz seems to be my main enemy. So I set out to experience the solution discovered by scientists at MIT. The anti-frizz solution is oil and silicone-free. I am fairly anti-silicone these days – I just don’t like the slick feel it gives. The solution promised to block humidity, fighting frizz at the source. Sign me up.
Just after the shampoo and conditioner, my hair felt silkier and smoother. This remained the case for a couple shampoos after I ran out of my samples. The shampoo is sulfate-free with a hefty lather. The conditioner was creamy and rich but not greasy. The scent of the shampoo and conditioner is slightly chemical – fairly faint but just don’t expect anything fruity or perfumed. My clean hair was easier to comb through and looked more resilant and shiny. But at the same time, my hair wasn’t weighed down by those nasty silicones.
I tried both the sample of No Frizz Straight Styling Cream and the full size No-Frizz Weightless Styling Spray I purchased. Overall, I like the spray slightly better. It also repels dirt to keep hair cleaner and frizz-free longer. Both products smooth equally – it just depends on preference in styling product weight. Note, the cream did win Allure magazine’s Beauty Breakthrough and Best of Beauty awards three years in a row. The No Frizz Leave-In Conditioner is great for that extra oomfph of hydration in these winter months – but it did leave my hair a little greasy. Perhaps this is perfect for a Saturday night staying in.
I also got a free sample of Living Proof Prime Style Extender on Facebook. Perhaps I eeked out a couple extra hours of a blow out, but I was due for a wash anyway. Maybe those who can go three or four days without a wash could benefit from this product more. I’ve heard rave reviews, but if you are an every-other-day girl like me, save for the shampoo, conditioner and spray.