Ready to fill your mind with wonder, awe and maybe a little bewilderment? The Internet has been abuzz with the newest mascara launch from Avon. And naturally, I had to know all about it (read: get my paws on one of these monsters).

Don’t be scared, my beauties. Be excited. Once you get the hang of application, you will be smitten with the long-lasting, dense and dramatic lashes. First, a little instruction. Pop open the cover and wiggle the tab to move the brush through the formula. Remove the brush.

I like using the natural shape of the brush to first coat the major/center section of my lashes. I’ve found this helps separate and lift. Then, letting the brush self-adjust, I move to get the inner lashes and outer lashes. What pleases me most is the consistent application of product from root to tip.

My only beef (if you call it a beef) is that this stuff stays on FOREVER. It takes a bit of elbow grease for me to remove. But I love that it stood up to a day at the pool last weekend. The larger amount of product deposited results in a high-volume application. I like combing through mine afterwards for an even more doll-like effect.

This is sure to be an iconic mascara and is definitely worth picking up, especially for 10 bucks! Make sure you get on the waiting list here!