So, either advertising works or I am a marketer’s dream. I have loved these Lancome ads with Emma Watson and just had to have the new Lancome lipstick – Lancome Rouge in Love Lip Color. And not a moment of regret. The product is pigmented, soft and long-wearing. The color never stains my lips, but is pretty persistant through everyday tasks. It won’t last a meal, but easily survives a diet coke.

Because the ads and name were so feminine, I decided to try a rosy, bright pink – Roses in Love from the Jolis Matins mood.

The shades are developed into three moods. I actually like this idea –  it makes allows a customer to narrow down the avaialable colors based on the desired look or taste.

• Jolis Matins: “Pretty morning” – ready-to-wear, and luminous fresh day shades that recreate daylight on the lips, for subtle and soft brilliance, due to the precious mother-of-pearl.
• Boudoir Time: Trendy, punchy “it” shades that give color to the lips thanks to the intense contrasted mother-of-pearl. These shades offer an intense bright color reflection. Perfect to start the evening right.
• Tonight is My Night: Sophisticated, pure intense shades to give depth to lips and brighten a night out, for a deep lacquered effect and luminous color, thanks to gold mother-of-pearl.

These little tubes of lipstick are compact but rest assured they contain the same amount of product as Bobbi Brown Rich Lip Color SPF 12 and NARS Lipstick (0.12 oz.).