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Brand Spotlight: Koh Gen Do

by Lindsay on January 9, 2013

in face

Koh Gen Do // Belle Belle Beauty

It all started with a cleansing water. That is, my love for Koh Gen Do. While I sung the praises of this “best of breed” makeup remover, I had yet to try other makeup from the line. Well, that’s all changed. I’ve been trying out two foundation formulas and a powder for the last month or so. In true Asian fashion, the makeup has deep roots in skincare while still having coverages and finishes suited for Hollywood.

The line was created by actress Ai Saotome 25 years ago and evolved into a eco-friendly makeup line. The products are created for hi-def cameras. But that doesn’t mean they are heavy or only for film. I am hooked on it for everyday and special occasion wear.

First up is the Maifanshi Moisture Foundation, a mineral makeup in liquid form with light coverage (however, it is buildable). This foundation is the jewel of the line and no wonder it is a bit of a cult-classic. The formula uses a technology from Japan, integrating two types of light-reflecting particles. The liquid feels substantial but in a moisturizing way. It almost is gel-like in consistency. This made it particularly helpful on a recent airplane trip – my skin looked even and stayed well hydrated. While coverage starts off sheer, it has properties similar to a BB Cream, evening fine lines and color correcting. Maifanshi Moisture Foundation is now part of my permanent “favorites” collection as an everyday, light coverage foundation, particularly in the dry winter months.

On Monday, I appeared on a morning talk show and my foundation of choice was Aqua Foundation SPF 15 PA++. A step up in coverage, the formula is a high-definition, smooth finish foundation with lasting coverage. I am particularly impressed with its ability to cover up my hyper-pigmentation. The finish is satin and nearly flawless (without feeling heavy). Seawater minerals and birch sap extracts add hydration and radiance to keep skin looking healthy and natural.

And, my newest favorite product, across the board, is powder. I used to turn my nose up at powder, but today’s formulas don’t have that heavy, matte, dusky finish. Maifanishi Face Powder is a finely milled, silky translucent powder. The extra step on top of foundation adds a luminescence and staying power. And dry skin suffers will love the addition of moisture-retaining hyaluronic acid. Rather than making my skin look flakey and powdery, it hydrates my skin and makes the foundation finish even more radiant.

Shop my Koh Gen Do favorites here:

AN EDITORIAL SAMPLE WAS PROVIDED BY THE COMPANY AND EVALUATED TO DETERMINE OUR OPINION OF THE PRODUCT IN THIS POST. PLEASE SEE THE DISCLOSURES PAGE FOR FURTHER INFORMATION REGARDING OUR POLICIES FOR USING EDITORIAL SAMPLES.

{ 2 comments… read them below or add one }

elle // wonderfelle world January 9, 2013 at 8:59 pm

I am ADDICTED to ko gen do spa water! It’s really the best. I wish there were more foundation shades available because everyone says they are amazing but I haven’t been able to find a good color match 🙁

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Lindsay January 9, 2013 at 9:21 pm

I agree the range is really limited. Seems to be the case with lots of brands with Asian roots. I hope they extend their shade range for you soon! And totally agree – spa water is really the best.

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