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Brand Spotlight: it Cosmetics

by Lindsay on July 3, 2013

in eyes, face

Brand Spotlight: it Cosmetics // Belle Belle Beauty

For a while there, my love for it Cosmetics was limited to their concealer (and man… do I love that concealer). But after having a chance to try out some of their other goodies, let’s just say I am hooked on the brand.

Hello Lashes! 5-In-1 Treatment Mascara in Black (first mentioned here) is not only a mascara, but a four other products that all work together for killer lashes. Working as volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint, and a lash comb/curler, this gives blackest black, full lashes. Developed with plastic surgeons, the formula contains peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. The brush goes after every single lash and I love the Magic Wand detailer tip to get lower and corner lashes.

Vitality Cheek Flush Anti-Aging Powder Blush Stain is also a hybrid product. It is actually a cheek stain in powder formula. As a dry skin sufferer, I love having the hydration of a stain. But powder formulas can be slightly easier to blend. The Radiant in Rose shade has the perfect balance of pink and brown to look sunkissed with a little flush. Goodness like plum oil, cherry oil, hyaluronic acid, pomegranate, seaweed extract, grapeseed, aloe and jojoba work to nourish and improve skin. And it doesn’t stop there. Anti-oxidants (so important in these sunny summer months) like Vitamins A, C, E, Acai, Green Tea and White Tea ward off free-radicals. Did I mention this stuff stays on all day!?

And what’s really got me jazzed is the new IT-O2 Oxygen Liquid Foundation. The formula has that dewy, glowy finish I love and is totally buildable. At the same time, it remains weightless and undetectable on my skin. Drops of Light reflecting pigments to help optically blur away the appearance of imperfections. While you wear it, the active ingredients basically work like they are giving you a facial. Peptides, hyaluronic acid, hydrolyzed collagen work to provide anti-aging benefits. I’ve been wearing the medium shade lightly applied and I get a tinted moisturizer effect – just enough to even but without covering my summer freckles.

And I can’t resist mentioning that, while I haven’t used them, a makeup artist at a photo shoot was singing praises of it Cosmetics brushes last week. Can’t wait to try them out. Anyone had experience with their tools?

AN EDITORIAL SAMPLE MAY HAVE BEEN PROVIDED BY THE COMPANY AND EVALUATED TO DETERMINE OUR OPINION OF THE PRODUCT IN THIS POST. PLEASE SEE THE DISCLOSURES PAGE FOR FURTHER INFORMATION REGARDING OUR POLICIES FOR USING EDITORIAL SAMPLES.

{ 3 comments… read them below or add one }

Maureen July 3, 2013 at 12:35 pm

IT Cosmetics brushes are wonderfully soft and so easy to use. I have very sensitive skin and needed a synthetic brush. I tried two of the companies brushes and then bought more. If you haven’t tried their lip butters, try one and you’ll be pleased with how well the product works and improves the lips.

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Lindsay July 3, 2013 at 6:37 pm

This is so great to know! I can’t wait to pick some up and give them a try. Thanks for the report.

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Melissa July 4, 2013 at 10:37 am

I have only tried the Heavenly Luxe brush that comes with the Bye Bye Pores powder (which is also amazing, btw) and it truly is heavenly! It is so soft! I am dying to try more of their brushes and more of their products. I have honestly never read a bad review of anything from them.

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