Tag: It Cosmetics

Ulta Beauty’s 21 Days of Beauty – IT COSMETICS Superhero Eye Transforming Anti-Aging Super Palette

It is that time of year again! Ulta Beauty is in the middle of their Fall 21 Days of Beauty Campaign and it is the perfect time to stock up. I’ll be showcasing a couple favorites over the next week. There are some wonderful finds to take you into the fall season. If you aren’t familiar with Ulta’s festivities, this is how it works: Ulta Beauty offers a new deal on a different product or brand each day.

One of my favorites I have encountered is from a brand I adore for their formulas and anti-aging prowess. IT COSMETICS Superhero Eye Transforming Anti-Aging Super Palette is one of those palettes that does it all. The shades are so flattering and include base shades that are an everyday staple, crease shades that are neutral while being stunning, and versatile liners.

The formula is where this really shines. Developed with plastic surgeons, it includes collagen, silk, peptides and antioxidants. So the shadow actually improves the look of skin. The “Superhero Eye Foundation” color corrects, neutralizes and smoothes lids. And I might add the silky texture makes it a dream to apply.

The twelves shades are so easy to use for my workday look. These tips from the brand are great for inspiration for new looks. Although I have to admit, I will use just the base shades more often than not, but I do love these ideas when I am feeling creative (and have some extra time when I am getting ready):

Superhero Classic:

Dust Superhero Eye Foundation Eyeshadow in Confidence onto lid and up to brow bone as base shade.
Sweep Superhero Neutrals in Unstoppable over entire lid.
Dip an IT Cosmetics eyeliner brush into your Superhero Liners in Daring and create a line along upper/lower lashline.
Buff Superhero Liners in Fearless into your crease using circular motions.

Superhero Smokey:

Dust Superhero Eye Foundation Eyeshadow in Magical onto lid and up to brow bone as base shade.
Sweep Superhero Neutrals in Superstar over entire lid.
Buff Superhero Liners in Daring into your crease using circular motions.
Dip a dampened eyeliner brush into your Superhero Liners in the Superhero shade and create a bold line along upper/lower lashline.

Available at Ulta Beauty.

Deal Alert: IT Cosmetics Today’s Special Value on QVC

Not too long ago, I wasn’t aware of IT Cosmetics. But as I delved into the brand, I found unique, ultra-high quality products and tools. Check out this Brand Spotlight for more details on the brand. Also, in a recent New Beauty Test Tube, I received their Heavenly Luxe Powder Brush – which is definitely heavenly. The fluffy, full brush applies powder like a dream. Now’s a great chance for you to check out the brand with me. Today’s Special Value on QVC is an awesome set from the IT Cosmetics team.

Brand Spotlight: it Cosmetics

For a while there, my love for it Cosmetics was limited to their concealer (and man… do I love that concealer). But after having a chance to try out some of their other goodies, let’s just say I am hooked on the brand.

Hello Lashes! 5-In-1 Treatment Mascara in Black (first mentioned here) is not only a mascara, but a four other products that all work together for killer lashes. Working as volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint, and a lash comb/curler, this gives blackest black, full lashes. Developed with plastic surgeons, the formula contains peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. The brush goes after every single lash and I love the Magic Wand detailer tip to get lower and corner lashes.

Vitality Cheek Flush Anti-Aging Powder Blush Stain is also a hybrid product. It is actually a cheek stain in powder formula. As a dry skin sufferer, I love having the hydration of a stain. But powder formulas can be slightly easier to blend. The Radiant in Rose shade has the perfect balance of pink and brown to look sunkissed with a little flush. Goodness like plum oil, cherry oil, hyaluronic acid, pomegranate, seaweed extract, grapeseed, aloe and jojoba work to nourish and improve skin. And it doesn’t stop there. Anti-oxidants (so important in these sunny summer months) like Vitamins A, C, E, Acai, Green Tea and White Tea ward off free-radicals. Did I mention this stuff stays on all day!?

And what’s really got me jazzed is the new IT-O2 Oxygen Liquid Foundation. The formula has that dewy, glowy finish I love and is totally buildable. At the same time, it remains weightless and undetectable on my skin. Drops of Light reflecting pigments to help optically blur away the appearance of imperfections. While you wear it, the active ingredients basically work like they are giving you a facial. Peptides, hyaluronic acid, hydrolyzed collagen work to provide anti-aging benefits. I’ve been wearing the medium shade lightly applied and I get a tinted moisturizer effect – just enough to even but without covering my summer freckles.

And I can’t resist mentioning that, while I haven’t used them, a makeup artist at a photo shoot was singing praises of it Cosmetics brushes last week. Can’t wait to try them out. Anyone had experience with their tools?

AN EDITORIAL SAMPLE MAY HAVE BEEN PROVIDED BY THE COMPANY AND EVALUATED TO DETERMINE OUR OPINION OF THE PRODUCT IN THIS POST. PLEASE SEE THE DISCLOSURES PAGE FOR FURTHER INFORMATION REGARDING OUR POLICIES FOR USING EDITORIAL SAMPLES.

Hot Mascaras for Summer

While I have some tried and true favorites (Hello Dior Iconic), I always am testing and trying new mascaras. It is an endless and cherished search that I do in the name of blogging (and being a crazy beauty junkie). Lately, I’ve found some standouts – both brand new and others classics.

I fell hard for it Cosmetics a while back when I tried out their concealer. So I was egear to try out other goodies from the line. Their Hello Lashes! 5-In-1 Treatment Mascara in Black did not disappoint. Not only is this a mascara, but a four other products that all work together for killer lashes. Working as volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint, and a lash comb/curler, this gives blackest black, full lashes. Developed with plastic surgeons, the formula contains peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. The brush goes after every single lash and I love the Magic Wand detailer tip to get lower and corner lashes. Made in the USA.

Maybelline Volum’ Express The Rocket Waterproof Mascara in Very Black has been a drugstore favorite since it hit shelves a while back. This formula delivers wild volume. I get great staying power from the Waterproof formula, but haven’t had as much luck with the Washable version. Maybelline’s Very Black is a cherished inky color that stays vivid all day. And unlike so many drugstore formulas, I don’t get any clumps. The brush is huge but still nimble enough to coat every single lash.

I hadn’t experienced Estee Lauder mascara until this one, and it makes me want to try every single mascara they have to offer. Estee Lauder Sumptuous Extreme Mascara in Extreme Black has three fibers blended in a lightweight base. This creates a false-lash effect with thicker fuller lashes without the weight. At the same time, pearls add a shiny and luminous finish. The best way to describe the effect: lashes just look healthy! The formula also contains Lash-Advancing Vitamin Complex to condition and fortify lashes.

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Undereye Concealer Hit Parade

I’ve come across quite a few undereye concealers lately. There are three that blew me away. Here are my favorites: Read more “Undereye Concealer Hit Parade”