What a great day – after doing a television segment on Red Carpet Beauty Tricks, I headed over to Saks Tulsa to experience their newest addition to the cosmetics department – ioma. The Parisian based skincare line has a technology focus – think personalized treatment according to a crazy cool analysis of your skin.
The counter experience is a real highlight – think clean modern packaging with loads of gadgets. First thing, you have your skin evaluated in a sphere with advanced imaging. Five images evaluate: fine lines & wrinkles, redness, UV damage, bacterial activity and sagging. Second, the IBD, a sort of television with two wands attached, produces a second analysis. All in all, both tests take about five minutes. I was really impressed that both devices had the exact same findings for my skin. In short, dehydrated, dehydrated, dehydrated.
After using the products for a period of time, you can return to your counter and see your progress by performing a follow up analysis. ioma founder and CEO Jean Michel Karam, PhD, asserts that the technology behind the skincare line is vital to demonstrate the effectiveness of their products.
Above is my initial evaluation. I scored absolutely zero UV damage – high five! But needed work on bacterial activity with a heavy duty cleanse and my skin was very dry. I headed upstairs to a spa room for a special facial by an ioma expert. The aesthetician used all the recommended products along with a deep cleanse and dry skin treatment. It was relaxing, luxe and without any discomfort. There were no extractions or tingly peels performed. All the products were nourishing and gentle with subtle, pleasant scents.
I returned after my one hour facial for another analysis to judge the results. Wow – compelling. I’m impressed with the story these images tell – the products literally speak for themselves. Below right, before my facial, my pores and fine lines were very visible. After, on the left, my skin was smooth and hydrated
There are seven pro lines and while generally each client is recommended one “family”, you can mix and match. For instance, my skin calls for #1 – Dry Skin and UV Damage, but I was also suggested the Gentle Exfoliating Emulsion (apparently I also need to step up my cleansing game). During my facial, I was treated to a little mini massage with the ioma Body Pro Line – let’s just say I fell hard for the Cocoon Voluptuous Body Cream. I took home samples of the Optimum Moisture Cream Day & Night and Gentle Exfoliating Emulsion and can’t wait to report back on longer term use.
Right now, ioma is only available at Saks in New York, Beverly Hills and Tulsa… that’s right folks. How cool is my awesome little city? Counters will soon open in Houston and San Antonio. You can also find ioma in many stores in Europe.
And attention Tulsa Readers: Saks Fifth Avenue Tulsa will host a reception on Thursday, February 21 from 5 to 7 pm. The event is sponsored by Jackie Cooper Imports and will benefit the Little Light House. The launch will include skin consultations, ioma door prizes, champagne tasting from Red Sky Liquor as well as a display of Volvo, Mercedes and Infinity luxury vehicles. For more information on the ioma launch celebration, please contact the store at 918.744.0200 ext. 203.