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Unilever’s Rinse. Recycle. Reimagine

by Lindsay on May 5, 2015

in news

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This past year has marked a big change in me being more aware of my impact on the enviroment. I was always fairly responsible, but these days I try and go the extra mile. Especially with my beloved California going through such an epic drought.

With that in mind, I am sharing Unilever’s latest plan to “Rinse. Recycle. Reimagine” all those beauty items from your bathroom. The new “Unilever Bathroom Recycling Index*,” an online survey commissioned by Unilever and conducted by KRC Research, uncovered some pretty amazing recycling facts about Americans:

While a majority of Americans are aware that their empty bath and beauty bottles are recyclable, less than half (34%) report always bringing empty bathroom items to the recycling bin. In comparison, 86% of Americans claim to always recycle in general, and nearly half (46%) reported always recycling kitchen recyclables.While the majority of Americans know where they should be putting their empty bottles, 42% claim that they don’t recycle because they aren’t sure an item is eligible for recycling. More than a quarter (27%) of Americans are not convinced their recycled items can actually become something new.

How does your city stack up when it comes to recycling? See which metro areas could step it up (measured as % reporting they always recycle bathroom products):

  1. Philadelphia (52%)
  2. New York (48% )
  3. San Francisco/Oakland/San Jose (41% )
  4. Seattle (41% )
  5. Minneapolis (40%)
  6. Boston (39%)
  7. Los Angeles (38%)
  8. Washington, DC (37%)
  9. Phoenix (37%)
  10. Chicago (33%)
  11. Houston (30%)
  12. Tampa/St. Petersburg (29%)
  13. Dallas/Ft. Worth (28%)
  14. Detroit (26%)
  15. Atlanta (23%)

The average American has 8 products in their bathroom at a given time, yet only 34% of Americans always recycle them – that could send nearly 600 million plastic bottles to landfills each year! Join me in making an effort to get those empties into a recycle bin.

And for a little inspiration, don’t miss the sweepstakes running now through June 9th. Daily prizes and one grand prize ($500 gift card) can be won by tweeting @UnileverUSA with the tags #ReimagineThat and #Sweeps.

This post is sponsored by Unilever.

 

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