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Drybar Lauches Hair Care Line

by Lindsay on March 21, 2013

in hair

Have you heard of Drybar? If not, where in the world have you been? Drybar was started by Alli Webb, after being frustrated with the high price of blowouts at traditional salons. Drybar locations offer only blowouts – no cuts, no color and prices start at $35. Right now, Drybar has 24 locations in New York, LA, San Francisco, Dallas, Scottsdale, San Diego, Atlanta and DC. I confess to having visited more than a handful of them. It is probably a good thing I don’t have a store in my home town because I would literally be there every single week (not kidding one single bit).

But now I can have a little bit of Drybar at home. During my visit to Drybar Dallas last week, I got to experience their brand new product line, exclusively sold at Sephora and Drybar locations. Just like the crafted experience at Drybar (think champagne and chick flicks in girly decor), Alli’s product line was thoughtfully developed and named.

The line was developed in collaboration with Drybar board member and investor Janet Gurwitch, who is also the founder and former CEO of Laura Mercier Cosmetics. “Alli’s clear vision and passion to create a line of products and tools for the perfect blowout has been impressive to watch,” says Gurwitch. “She has identified a real niche in the market and the performance of these products is truly like nothing I’ve ever experienced in hairstyling products.”

Drybar Lauches Hair Care Line // Belle Belle Beauty

The initial product lineup:

Drybar Lauches Hair Care Line // Belle Belle Beauty

The initial tool lineup:

Drybar products are cruelty-free.Shop the Drybar products here:

{ 1 comment… read it below or add one }

Kim March 23, 2013 at 6:40 pm

I love the name of the hair care products!

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